How User-Generated Content is key for business growth – Depop Spotlight

User Generated Content

User-generated content, also known as consumer-generated content, is defined as content related to a brand that is created by someone who’s not an official brand representative or ambassador of your business. This type of content includes a variety of different things such as reviews, forums, videos, social media updates, and other forms of content created […]

5 Tips To Set You Up To Be A Successful Freelance Marketer?

Freelance Marketing

Freelancing is becoming the norm for many of us creatives in today’s world. Especially in the last year, due to the pandemic more marketers have decided to take a leap of faith or have been thrown into it via redundancy. With a new challenge can bring on worry and anxiety but not to worry,  Life […]

5 Steps To Surviving Redundancy – A Marketers Survivors Guide

Surviving Redundancy

One thing that has been more apparent this year is the harsh reality one may have to face, which is going through and surviving redundancy. Unfortunately, redundancy is one of those experience that may occur in your career and it’s important at an early stage in your career to understand how to deal with it […]

Coach “Coaching It Forward”. Connecting Customers To Real Conversations.

Coach

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. As an all-American brand, they define themselves as a free-spirited, all-American attitude, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.  For Coach’s Spring 2021 collection they kicked off their […]

A Day In The Life Of – Tiffany Odson, Tech Programme Marketer At Sitecore

Programme Marketing Manager

At Life Of A Marketing Girl, we always love to connect to and speak too different marketing experts across various industry. It’s all about knowledge just as much as experience and we want to make sure, our community of #LOAMG is equipped with the knowledge they can’t find anywhere else!  Do you have an interest […]

5 Things You Should Know About Advertising!

Advertising – “The activity or profession of producing advertisements for commercial products or services“. We know sometimes it can be confusing to define the difference between marketing, PR, and Advertising and we have defined all that for you here. But delving into advertising more it’s important to understand its importance and how it is a […]

The Lack Of Black Talent In Marketing – 5 Key Steps To Activate Change

The Lack Of Black Talent In Marketing

Black lives, culture and subcultures are not being represented, storytelling is skewed and we are not marketed correctly. This has resulted in image damaging misconceptions that have caused great back-lash on global marketing campaigns, across fashion, beauty, sports and lifestyle commercial brands. Which in turn has and can damage brands bottom line aka their profit. […]

A Day In The Life Of – A Marketing Masters Student, Casey Williams

a day in the life of

Hi Casey, it’s a pleasure to interview you and understand your journey as a marketing student. With so much pressure and the feeling of the unknown looming, as you prepare for life after studying and step into the real world. It’s important to hear from you currently as a student and how that is and […]