Marketing Trends That You Can No Longer Avoid

Just like that, we are approaching the end of the year, 2021 is on its last few laps. It’s only right we reflect on the key marketing trends, that we can no longer avoid. There have been, many viral digital moments, exciting campaigns, brand blunders, and digital stars that have dominated 2021. The majority of […]

How User-Generated Content is key for business growth – Depop Spotlight

User Generated Content

User-generated content, also known as consumer-generated content, is defined as content related to a brand that is created by someone who’s not an official brand representative or ambassador of your business. This type of content includes a variety of different things such as reviews, forums, videos, social media updates, and other forms of content created […]

5 Tips To Set You Up To Be A Successful Freelance Marketer?

Freelance Marketing

Freelancing is becoming the norm for many of us creatives in today’s world. Especially in the last year, due to the pandemic more marketers have decided to take a leap of faith or have been thrown into it via redundancy. With a new challenge can bring on worry and anxiety but not to worry,  Life […]

5 Steps To Surviving Redundancy – A Marketers Survivors Guide

Surviving Redundancy

One thing that has been more apparent this year is the harsh reality one may have to face, which is going through and surviving redundancy. Unfortunately, redundancy is one of those experience that may occur in your career and it’s important at an early stage in your career to understand how to deal with it […]

Coach “Coaching It Forward”. Connecting Customers To Real Conversations.


Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. As an all-American brand, they define themselves as a free-spirited, all-American attitude, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.  For Coach’s Spring 2021 collection they kicked off their […]

A Day In The Life Of – Tiffany Odson, Tech Programme Marketer At Sitecore

Programme Marketing Manager

At Life Of A Marketing Girl, we always love to connect to and speak too different marketing experts across various industry. It’s all about knowledge just as much as experience and we want to make sure, our community of #LOAMG is equipped with the knowledge they can’t find anywhere else!  Do you have an interest […]

5 Things You Should Know About Advertising!

Advertising – “The activity or profession of producing advertisements for commercial products or services“. We know sometimes it can be confusing to define the difference between marketing, PR, and Advertising and we have defined all that for you here. But delving into advertising more it’s important to understand its importance and how it is a […]