The Lack Of Black Talent In Marketing – 5 Key Steps To Activate Change
Black lives, culture and subcultures are not being represented, storytelling is skewed and we are not marketed correctly. This has resulted in image damaging misconceptions that have caused great back-lash on global marketing campaigns, across fashion, beauty, sports and lifestyle commercial brands. Which in turn has and can damage brands bottom line aka their profit. […]
Why Is Networking Important? – 5 Reasons Why You Should Be Networking As A Marketing Maven
For some people, the thought of networking can be daunting and not as appealing as it sounds. It is a vital skill that will sharpen your communication & interpersonal skills. As a marketer, it is important as you embark on your career journey to nurture new and long-term relationships with like-minded professionals. Here are our […]
A Day In The Life Of – A Marketing Masters Student, Casey Williams
Hi Casey, it’s a pleasure to interview you and understand your journey as a marketing student. With so much pressure and the feeling of the unknown looming, as you prepare for life after studying and step into the real world. It’s important to hear from you currently as a student and how that is and […]
A Day In The Life Of – Founder, Olivia. How Did I Get Into Marketing?
The Beginning I started my career firstly through education. I went to the University of East London studying Marketing and Media Communications. I always knew I wanted to get into marketing, specialising in fashion in-particularly since secondary school. It started when I was in my business studies class and really enjoyed learning about the 4 […]
The New Age Store Experience – Zara launch An Augmented Reality App for In-Store Shoppers
The New Age Store Experience – Zara launch an augmented reality app for in-store shoppers Coming to a Zara store near you, From April 2018, the Spanish fashion empire Inditex (Zara) will be introducing augmented reality app for in-store shoppers. What does this mean? The new innovative, the function will show models wearing selected Zara looks from […]
What Is The Difference Between Marketing and PR?
One of the most common question within the communications industry from graduates and keen PR and marketing Enthusiast. LOAMG Founder, Olivia Gold did an article on Pepper Your Talk about the key difference between Marketing and Pr. I thought it is only right that I also share this to the Life Of A Marketing Girl […]
Imagine A brand Is Your BFF & Designs Products Especially For You – This Is BFF Marketing!
Imagine a brand is your BFF and designs products especially for you? – Welcome to BFF Marketing! Imagine your favourite fashion brand is your best friend, thinks you’re so special and design products especially for you! Well, in a nutshell, this is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and […]
Are Luxury Brands For ‘The Culture’? Let’s Take A Look!
Brands such as Dolce & Gabbana and Gucci are shifting from their traditional marketing strategies. They are now taking Inspirations from youthful, savvy, cool, brands such as Supreme, Kith, Van’s and many other fashion-conscious brands! When I think of streetwear brands the first few that spring to mind are: Supreme, Fear Of God, Kith, Vans, Bape and Off-White. The hype beast sports-luxe Vibe. The culture behind streetwear […]
Why Inclusive Marketing Should Be In Your Marketing Strategy!
Are we finally seeing inclusive marketing to the industry – I’ll let you be the judge! With the breakthrough of young creatives taking the internet into their own hands and creating their own channels to produce original content. We now have our friends and friends of friends acquiring the same amount followers, impact and even […]
A Day In The Life Of, Sidonie Goldman – From Working For Wolford To Wolford Becoming Her Client.
A Day In The Life Of a PR and Marketing expert who left France 20 years ago for an internship that leads her to meet and work Joesph Ettedgui, then go on to head up Wolford EU marketing team and now has branched off to start her own agency! I get to share with you […]