Brand Partnerships That Are Cool, Authentic, and LOAMG Approved

If there’s one thing consumer’s love, it’s seeing some of their favourite brands come together to make something spectacular. Brand collaborations in 2021 have become a popular way to increase brand awareness and reach a variety of audiences. But one of the most important factors brands must consider is choosing the right collaboration that is […]

The New Era of Fashion Shows – Marketing From The Comfort Of Your Home!

Fashion Shows

With the COVID-19 pandemic, fashion shows have done a 36o’ and now luxury fashion brands around the world have amped up their digital presence in order to remain relevant to their consumers in these challenging times. Which we saw social marketing activations displayed by global influencers creating content, from te comfort of their homes to […]

3 Ways to Implement Multi-Channel Marketing

Multi-Channel marketing is one of the key strategies that is being used more in 2021 and we want to make sure our #Community are up to date, 3 ways to implement multi-channel marketing can do for you. Whether its an element you want to learn and figure how you can optimise this within your job […]

Travis Scott x McDonald Collaboration – Celebrity and Brand Marketing Strategy

Travis Scott

Travis Scott, an American singer, songwriter, and rapper has recently collaborated with world renowned fast food chain McDonald’s to create his signature meal on the menu. The Cactus Jack Meal, named after the rapper’s record label and family nickname. The meal includes a Quarter Pounder with cheese, bacon, and lettuce; fries with BBQ sauce and a Sprite […]

Influencer Marketing – The Good, The Bad and The Ugly

influencer marketing

Influencer Marketing has taken the reins as the most effective forms of marketing in the new digital era. Social Media Influencers have the ability to gain consumer trust through their creation of organic content and the communities that they have built on their platforms. Through Social Media Influencers, consumers form emotional connections to the influencers […]

Copywriting 101 – Top 5 Tips To Get The Message Right


What is copywriting and how does it contribute and elevate content for marketers? Copywriting is part of the art and method to help sell the product or service via persuasive communications for customers and readers to take action. Another view for definition is defined to be, the activity or occupation of writing text advertisements or […]

LOAMG Recommended Books To Add To Your Reading List

recommended reads

How to Be an Overnight Success by Maria Hatzistefanis is all about the skincare. The renowned beauty company Rodial and its CEO Maria Hatzistefanis skyrocketed to the top overnight for their famous ‘snake’ serum. Hatzistefanis shares her honest story about becoming an overnight success and the journey of being an entrepreneur. Her story is for […]

Key Marketing Buzzwords For You To Remember

Marketing Buzzwords

Search Engine Optimization (SEO): A process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. Call To Action (CTA): A piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive. Advertising: The activity […]