Brand Partnerships That Are Cool, Authentic, and LOAMG Approved
If there’s one thing consumer’s love, it’s seeing some of their favourite brands come together to make something spectacular. Brand collaborations in 2021 have become a popular way to increase brand awareness and reach a variety of audiences. But one of the most important factors brands must consider is choosing the right collaboration that is […]
How User-Generated Content is key for business growth – Depop Spotlight
User-generated content, also known as consumer-generated content, is defined as content related to a brand that is created by someone who’s not an official brand representative or ambassador of your business. This type of content includes a variety of different things such as reviews, forums, videos, social media updates, and other forms of content created […]
The New Era of Fashion Shows – Marketing From The Comfort Of Your Home!
With the COVID-19 pandemic, fashion shows have done a 36o’ and now luxury fashion brands around the world have amped up their digital presence in order to remain relevant to their consumers in these challenging times. Which we saw social marketing activations displayed by global influencers creating content, from te comfort of their homes to […]
Coach “Coaching It Forward”. Connecting Customers To Real Conversations.
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. As an all-American brand, they define themselves as a free-spirited, all-American attitude, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. For Coach’s Spring 2021 collection they kicked off their […]
Travis Scott x McDonald Collaboration – Celebrity and Brand Marketing Strategy
Travis Scott, an American singer, songwriter, and rapper has recently collaborated with world renowned fast food chain McDonald’s to create his signature meal on the menu. The Cactus Jack Meal, named after the rapper’s record label and family nickname. The meal includes a Quarter Pounder with cheese, bacon, and lettuce; fries with BBQ sauce and a Sprite […]
Influencer Marketing – The Good, The Bad and The Ugly
Influencer Marketing has taken the reins as the most effective forms of marketing in the new digital era. Social Media Influencers have the ability to gain consumer trust through their creation of organic content and the communities that they have built on their platforms. Through Social Media Influencers, consumers form emotional connections to the influencers […]
The Lack Of Black Talent In Marketing – 5 Key Steps To Activate Change
Black lives, culture and subcultures are not being represented, storytelling is skewed and we are not marketed correctly. This has resulted in image damaging misconceptions that have caused great back-lash on global marketing campaigns, across fashion, beauty, sports and lifestyle commercial brands. Which in turn has and can damage brands bottom line aka their profit. […]
The New Age Store Experience – Zara launch An Augmented Reality App for In-Store Shoppers
The New Age Store Experience – Zara launch an augmented reality app for in-store shoppers Coming to a Zara store near you, From April 2018, the Spanish fashion empire Inditex (Zara) will be introducing augmented reality app for in-store shoppers. What does this mean? The new innovative, the function will show models wearing selected Zara looks from […]
Are Luxury Brands For ‘The Culture’? Let’s Take A Look!
Brands such as Dolce & Gabbana and Gucci are shifting from their traditional marketing strategies. They are now taking Inspirations from youthful, savvy, cool, brands such as Supreme, Kith, Van’s and many other fashion-conscious brands! When I think of streetwear brands the first few that spring to mind are: Supreme, Fear Of God, Kith, Vans, Bape and Off-White. The hype beast sports-luxe Vibe. The culture behind streetwear […]
Why Inclusive Marketing Should Be In Your Marketing Strategy!
Are we finally seeing inclusive marketing to the industry – I’ll let you be the judge! With the breakthrough of young creatives taking the internet into their own hands and creating their own channels to produce original content. We now have our friends and friends of friends acquiring the same amount followers, impact and even […]