Copywriting 101 – Top 5 Tips To Get The Message Right
What is copywriting and how does it contribute and elevate content for marketers? Copywriting is part of the art and method to help sell the product or service via persuasive communications for customers and readers to take action. Another view for definition is defined to be, the activity or occupation of writing text advertisements or […]
Why Is Networking Important? – 5 Reasons Why You Should Be Networking As A Marketing Maven
For some people, the thought of networking can be daunting and not as appealing as it sounds. It is a vital skill that will sharpen your communication & interpersonal skills. As a marketer, it is important as you embark on your career journey to nurture new and long-term relationships with like-minded professionals. Here are our […]
LOAMG Recommended Books To Add To Your Reading List
How to Be an Overnight Success by Maria Hatzistefanis is all about the skincare. The renowned beauty company Rodial and its CEO Maria Hatzistefanis skyrocketed to the top overnight for their famous ‘snake’ serum. Hatzistefanis shares her honest story about becoming an overnight success and the journey of being an entrepreneur. Her story is for […]
Key Marketing Buzzwords For You To Remember
Search Engine Optimization (SEO): A process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. Call To Action (CTA): A piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive. Advertising: The activity […]
What Is The Difference Between Marketing and PR?
One of the most common question within the communications industry from graduates and keen PR and marketing Enthusiast. LOAMG Founder, Olivia Gold did an article on Pepper Your Talk about the key difference between Marketing and Pr. I thought it is only right that I also share this to the Life Of A Marketing Girl […]
Imagine A brand Is Your BFF & Designs Products Especially For You – This Is BFF Marketing!
Imagine a brand is your BFF and designs products especially for you? – Welcome to BFF Marketing! Imagine your favourite fashion brand is your best friend, thinks you’re so special and design products especially for you! Well, in a nutshell, this is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and […]
5 Tips To Improve Your Marketing CV For Recruiters/Hiring Managers
Life Of A Marketing Girl embarked on a Mentorship session in November 2018 with the LOAMG community girls. We think it is important to not wait for the new year to get our mindset right to achieve our goals. We can start now. So with only limited spaces to see so many people in November, […]
Top Tips To Be A Savvy Marketer
A savvy marketer? What do we mean by that? Well in 2020 things are moving quickly like never before, the internet is becoming a beast of its own and data is becoming more measurable than sales. So it can be hard as a marketer to measure the market and decide whats next for your customer. […]
The Girl Power Pink That Is Taking Over Social Media!
Want to know why today, pink colour pallets are taking over social media! Some may call it millennial pink & it’s not going away anytime soon. You can call it Tumblr Pink. Girl Power Pink. Even feminist Pink! One of Pantone’s colour references for the shade is – Pink Flambé! Whatever you may consider it […]