Imagine A brand Is Your BFF & Designs Products Especially For You – This Is BFF Marketing!
Imagine a brand is your BFF and designs products especially for you? – Welcome to BFF Marketing! Imagine your favourite fashion brand is your best friend, thinks you’re so special and design products especially for you! Well, in a nutshell, this is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and […]
Are Luxury Brands For ‘The Culture’? Let’s Take A Look!
Brands such as Dolce & Gabbana and Gucci are shifting from their traditional marketing strategies. They are now taking Inspirations from youthful, savvy, cool, brands such as Supreme, Kith, Van’s and many other fashion-conscious brands! When I think of streetwear brands the first few that spring to mind are: Supreme, Fear Of God, Kith, Vans, Bape and Off-White. The hype beast sports-luxe Vibe. The culture behind streetwear […]
Why Inclusive Marketing Should Be In Your Marketing Strategy!
Are we finally seeing inclusive marketing to the industry – I’ll let you be the judge! With the breakthrough of young creatives taking the internet into their own hands and creating their own channels to produce original content. We now have our friends and friends of friends acquiring the same amount followers, impact and even […]
A Day In The Life Of, Sidonie Goldman – From Working For Wolford To Wolford Becoming Her Client.
A Day In The Life Of a PR and Marketing expert who left France 20 years ago for an internship that leads her to meet and work Joesph Ettedgui, then go on to head up Wolford EU marketing team and now has branched off to start her own agency! I get to share with you […]
A Day In The Life Of, Tasha Antwi – SEO Digital Director
Meet Tasha Antwi Get to know how SEO content, blogger outreach and influencer marketing is a #GirlBoss career! What is your job role? Organic Performance Team Lead & Digital PR What does that entail? I’m the lead on 4 accounts, providing SEO consultation on on-site and off-site SEO and content marketing. I work on overall […]